Sadie Cuciniello is the creative spirit, Founder, and Principal Designer behind Ideazione. With a versatile and open-minded approach to design, Sadie views each project as an opportunity to craft beautiful and luxurious spaces tailored to each client. She has an innate talent for identifying her clients’ personal style and believes that home should be your haven for relaxation and rejuvenation; where you express yourself through your surroundings, and where you give the best of yourself to family and friends.

As Principal Designer, Sadie brings a wealth of expertise to every project. She began her career in fashion design and buying before becoming a visual designer and general manager for luxury retailer, Neiman Marcus; developing skills which are demonstrated in her creative and business management practices. Through her rich and diverse background, Sadie developed a deep knowledge of textiles and cultivated a unique eye for color.  She is an expert in understanding the scope of space, layouts and how elements should flow throughout an environment. With a client-first approach, she values collaboration, builds connections and makes it essential to realize her clients’ dreams. Her exceptional work ethic and scrutinizing attention to detail is what sets Sadie apart.   

Sadie holds a degree in Fashion Merchandising and Management, NYIAD and KBIS certifications, and is an active member of the American Society of Interior Designers (ASID), the National Kitchen and Bath Association (NKBA). Sadie is also a passionate wife and mother. Her husband Ray, and son Christian are her biggest supporters, and they too play a role in the Ideazione business.